Theory, Close Reading

MALE GAZE 
Laura Mulvey - 

Cultural Phenomenon = the process of something becoming popular 

Toxic Masculinity through the lens of women enabling it. 

RESOURCES
Steven Heller 
Eye of Design
Design Observer

ARTIST PROJECT INSPO:

Project inviting different artists to create work in response to toxic masculinity and men's mental health. 

"

Alice Aedy is showing a photographic portrait of her younger brother, who has suffered with depression for many years, and worked with her on the series to “question the notion of putting on a brave face”. Alice says the shot “confronts the viewer with the isolation and withdrawal felt by those suffering with this silent epidemic”.

Eloise Knights and Jude Gardner-Rolfe are showing a film, Alpha Tools, that looks at the effect of controlling your behaviour to fit with restrictive ideas of masculinity. “Jude is a gay man, and so the ideas stem from his experience of dealing with the mental struggles of policing his own actions in order to be less outwardly ‘feminine’ growing up. We wanted the film to have an exhausting pace to it.”

Also on the roster for the show are Wilson Oryema, Oliver Macdonald Oulds, Raf Fellner, Greta Bellamacina, Carlo Volpi, Norm Magnusson, Celia Delaney and Eliot Fox."

Range of artwork provides layers of perspectives towards this problem/topic.

Could I create a space for this topic to be explored?

Briefing Level 5

MARK SCHEME
- Knowledge, Research
- How did I link research to my practical work 
- Reflection, Problem solving, Analysis 
- Competency of my project
- The Communication of the project 


DELVERABLES 
2,500 word essay
Clear Brief 
Graphic Design Response to chosen theme 

- researching and experimenting with solutions to a problem 

ESSAY:
1. Intro
2. Critical Argument 
3. Analysis of contextual examples (case studies) 
examples of illustrations/practitioners etc. that relates to the theme 
4. Conclusion 

KEY DATES
14/11/19 - Establish brief
21/11/19 - 06/02/20 - Tutorials 
26/03/20 - Submission briefing 
23/04/20 - Submission 

Useful research sources
JSTOR
Google Scholar 
Google Books
Library (don't just look in graphic design!) 

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INITIAL IDEAS

1. What is interesting and why 

2. What is there to find out 

3. How could you investigate this 


= Typography 
= Advertising
= Branding
= Publishing/Editorial 
= Design for Screen 


What do I know > What do my friends/family know > What researchers, theorists know 

My Graphic Design Practise 
Publications
Bright Colours (ink, acrylic)
Ink Illustrations 
Hand rendering 
Posters 
Screen printing 
Collaging
Sexual
Personal Identity
Event Branding


My interests 
Inclusivity 
The Modern Woman  
Gender studies
Sex
LGBTQ rave scene
Female gaze artwork 
Sociology 
Illustration 


What I read about/researched last year 
Satirical Feminism 
Male Gaze 
Minimalism music 
Editorial 
Female Identity 

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Use over Time for Sex 

DEFINITION 

either of the two main categories (male and female) into which humans and most other living things are divided on the basis of their reproductive functions.

(chiefly with reference to people) sexual activity, including specifically sexual intercourse.

Throughout history print has be used to communicate new ideas and as a form of protest before the internet. It remains an important medium in communicating and has exponential uses when experimented with. The topic of sex in history through an inclusive feminist lens is an interesting topic to tackle through print as it utilises that medium used for protest. 4^th wave feminists have been criticised for only using the internet to spread their views, as it does not reach as wide of an audience as assumed.  Using print with an intersectional feminist stance ensures this theme of inclusivity is central to both the medium and the direction.