Peer Feedback on Proposal + TASK Consumerism

- Proposal is really strong, clear, strong links to theory

- Identified problems in society and looking to resolve and create positive social change, which is important in graphic design

- Possible outcomes are strong enough, seem a bit obvious 

- Books are multifaceted, which is a better option than posters, but should look out the box to find an outcome which heavily responds to the chosen audience 

- eg. curate an exhibition, an app, a video 

- What if it's not one book, but a monthly magazine that eg. celebrates femininity in men

- Toxic masculinity anthology (exhibition book)

eg. queer anthology of rage 

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TASK: Consumerism 

Key brands:

- ASOS 

- Urban Outfitters 

- Morrisons

- Walkers

- Adobe 

- Brunch 

- Trainline 

- Uber 

- Deliveroo 

- Resident Advisor 

Why it appeals to me

ASOS

= Sleek, easy to use app

= Has range of styles, provides discounts, easy to purchase with free next day delivery membership, free returns etc. 

= Not particularly expensive but provides quality clothing 

= Allows quick, easy purchases for new outfits 

= Has strong links to younger audience compared to other delivery services of fashion

=> Esteem 

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Social categorisation 

= easier to categorise difference between self and objects 

Social comparison 

= comparing ourselves with others what we learn from similarities and differences driven by a need to maintain and often increase self esteem 

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SOCIAL IDENTITY THEORY 

1. Symbolic interactionism 

= brands and products made into symbols 

2. Avoiding products with undesired meanings 

3. brand identity and minority influence

= deep rooted loyalty, those around us who influence our choices 

4. Identifying strongly 

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Self-discrepancy theory (Higgins 1987) 

1. Actual self 

2. Ideal self (aspire to be)

3. Ought self (way we think we should be, prevents us from doing things not in line with this)

Dittmar (2008) => disrepencies between these selves can lead to anxiety, low self esteem etc. 

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Commodity Fetishism 

= primitive belief godly powers can inhere in inanimate things (eg. totems) 

= Marx = once a serious, useful item is exchanged for money, it becomes fetishsised 

TO DO 

- 3 case studies related to theme of magazine positive masculinity 

- 3 questions/points of discussion for tutorial