'I still get tweets to go back in the kitchen' – the enduring power of sexism in sports media
https://www.pri.org/stories/2019-06-13/i-still-get-tweets-go-back-kitchen-enduring-power-sexism-sports-media
June 13, 2019 · 2:45 PM EDT
= one 25-year-long study showed that local news outlets spend only 3% of their airtime covering women’s sports, with ESPN allocating a mere 2% of its coverage.
= Not until the 1990s did women’s sports begin receiving — barely — more attention than sports involving horses and dogs.
= One 2013 review highlighted some notable disparities. When talking and writing about female athletes, commentators tend to focus more on their emotions. They tend to downplay their physical prowess on the field and sexualize their bodies off the field.
= “I still get tweets to go back in the kitchen,” Tina Cervasio, a sports reporter for Fox’s New York affiliate
= Kim Jones of the NFL Network concurred. “I’ve gotten tweets that the only reason I have a job is because of my looks; I’ve also gotten plenty more tweets that, you know, I’m an unattractive reporter who shouldn’t be on television.”
= former ESPN anchor Jemele Hill explained to me, whenever she makes an honest error, “The immediate reaction from a still-too-large segment of the public is going to be, ‘That’s why women shouldn’t talk sports.’
= MEN READING OUT "MEAN" TWEETS OTHER MEN HAVE TWEETED TO FEMALE SPORT PUNDIT TO THE WOMEN THEMSELVES
https://www.youtube.com/watch?v=9tU-D-m2JY8
JustNotSports
Apr 25, 2016
= 15k likes, 10k dislikes
= comments were just as bad as the tweets being read out
- 2017 study from the University of Missouri’s journalism school found that media microaggressions against female athletes increased 40 per cent from the 2012 to the 2016 Olympics — with women of colour, in particular, being targeted.
- 2018 Winter Games: NBC skiing analyst attributed one Austrian athlete’s struggles not to the brutal knee injury she’d suffered, but to her personal life: “I want to point out that she also got married, and it’s historically very challenging to race on the World Cup with a family or after being married.”
- Olympics have always felt like a man’s world. The first woman joined the International Olympic Committee’s executive board in 1990, nearly 100 years after the first modern games took place. Today, just four of the 15 members of the executive board are women.
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Sexism, stereotyping and missed opportunities in women's sport
Nicola Kemp
August 18, 2016( https://www.youtube.com/watch?time_continue=105&v=2H8zetf_5HI&feature=emb_logo )
Has media coverage of the Olympics been sexist?
CAMPAIGN
•Aug 17, 2016
= growing disconnect between consumers’ view of female athletes and the perceived stereotyping by traditional media channels and brands.
= Laura Weston, managing director at Iris Culture: the "self-perpetuating myth" that women’s sport doesn’t have any audience – which is used by broadcasters, sports editors and brands as the reason not to support it – is, of course, rubbish.
0.4%
Between September 2011 and December 2013, women’s sport received just 0.4% of the total value of all reported UK sponsorship deals in sport.
5.4%
Between September 2011 and December 2013, women’s sport sponsorship deals accounted for 5.4% of the total number of UK sponsorship deals.
£450,000
The most valuable women’s sport sponsorship deal recorded in The World Sponsorship Monitor in 2013 totalled £450,000 for 12 months (Continental/The Football Association Women’s Super League).
£280m
The most valuable men’s sports deal recorded in The World Sponsorship Monitor in 2013 totalled £280m for 12 months (Adidas/Chelsea FC).
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https://www.huffingtonpost.co.uk/entry/gabby-douglas-hair-mom-responds_n_1751109?ri18n=true&guccounter=1
= Gabby is baffled herself, telling her mom: "Really?! I won two gold medals and made history and my hair is trending?”
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German ministry under fire over 'sexist' bike safety ad
This article is more than 10 months o
Demands to halt campaign featuring model wearing a helmet and just underwear
https://www.theguardian.com/media/2019/mar/24/german-bike-safety-ad-featuring-model-in-bra-and-helmet-sexist
Agence France-Presse in Berlin
With the slogan: “Looks like shit. But saves my life,” the advert features a profile-shot of Alicija Köhler, a competitor in the gameshow Germany’s Next Topmodel, sporting a violet coloured helmet and a lacy bra.
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Nike's ad turns a sexist trope on its head by celebrating ambitious, 'crazy' women.
02.26.19
Until the early 20th century, many believed that women were not biologically designed for strenuous exercise (a myth that was ultimately debunked by a female physician, Dr. Celia Duel Mosher)
Throughout history, women who tried to compete at a high level were seen as "crazy."
Nike - Dream crazier (English sub)
•Mar 5, 2019




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