Thursday, 27 February 2020

ARTICLES ON SEXISM IN SPORT

'I still get tweets to go back in the kitchen' – the enduring power of sexism in sports media

https://www.pri.org/stories/2019-06-13/i-still-get-tweets-go-back-kitchen-enduring-power-sexism-sports-media






= 15k likes, 10k dislikes 
= comments were just as bad as the tweets being read out 
@FanticeyLockheart No it isn't. Men get shit like this too, we just have the brain power to realize its the internet. Women don't and want to be the victims at all times.
taiyed4311 - don't read the comments if you can't cope with them!  besides, poor poor wimmin...they wanted to work with the big boys...they said we can do anything men can do!  but apparently that is not true.  men would not sit around and cry over shitposting online.  shitposting, it's what's for dinner! --------------------------------------------------------------------------------------------------------------------------
= SEXIST COVERAGE OF THE OLYMPICS https://www.tvo.org/article/unequal-playing-field-olympics-media-coverage-is-still-sexist By Lauren McKeon - Published on February 27, 2018 - To many women, media coverage of the 2016 Summer Olympics in Rio de Janeiro felt over-the-top sexist. Notoriously, one NBC commentator said Hungarian swimmer Katkinka Hosszu’s husband and coach was “the person responsible for her performance.” Katie Ledecky was so good, she apparently swam “like a man.” A commentator from the BBC called the women’s gold-medal judo event a “catfight.” Another forgot that women’s tennis existed.

- 2017 study from the University of Missouri’s journalism school found that media microaggressions against female athletes increased 40 per cent from the 2012 to the 2016 Olympics — with women of colour, in particular, being targeted.

- 2018 Winter Games: NBC skiing analyst attributed one Austrian athlete’s struggles not to the brutal knee injury she’d suffered, but to her personal life: “I want to point out that she also got married, and it’s historically very challenging to race on the World Cup with a family or after being married.”

Olympics have always felt like a man’s world. The first woman joined the International Olympic Committee’s executive board in 1990, nearly 100 years after the first modern games took place. Today, just four of the 15 members of the executive board are women.
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https://www.campaignlive.co.uk/article/sexism-stereotyping-missed-opportunities-womens-sport/1405833

Sexism, stereotyping and missed opportunities in women's sport

Nicola Kemp

August 18, 2016( https://www.youtube.com/watch?time_continue=105&v=2H8zetf_5HI&feature=emb_logo )

Has media coverage of the Olympics been sexist? 

CAMPAIGN 

645 views
Aug 17, 2016
= growing disconnect between consumers’ view of female athletes and the perceived stereotyping by traditional media channels and brands.
Laura Weston, managing director at Iris Culture: the "self-perpetuating myth" that women’s sport doesn’t have any audience – which is used by broadcasters, sports editors and brands as the reason not to support it – is, of course, rubbish. 


0.4%

Between September 2011 and December 2013, women’s sport received just 0.4% of the total value of all reported UK sponsorship deals in sport.

5.4%

Between September 2011 and December 2013, women’s sport sponsorship deals accounted for 5.4% of the total number of UK sponsorship deals.

£450,000

The most valuable women’s sport sponsorship deal recorded in The World Sponsorship Monitor in 2013 totalled £450,000 for 12 months (Continental/The Football Association Women’s Super League).

£280m

The most valuable men’s sports deal recorded in The World Sponsorship Monitor in 2013 totalled £280m for 12 months (Adidas/Chelsea FC). 
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https://www.huffingtonpost.co.uk/entry/gabby-douglas-hair-mom-responds_n_1751109?ri18n=true&guccounter=1
07/08/2012 15:07 BST
Gabby is baffled herself, telling her mom: "Really?! I won two gold medals and made history and my hair is trending?” 

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German ministry under fire over 'sexist' bike safety ad

This article is more than 10 months o
Demands to halt campaign featuring model wearing a helmet and just underwear

https://www.theguardian.com/media/2019/mar/24/german-bike-safety-ad-featuring-model-in-bra-and-helmet-sexist

Nike's ad turns a sexist trope on its head by celebrating ambitious, 'crazy' women.

Nike - Dream crazier (English sub)

14,224 views
Mar 5, 2019













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