Practical

= What do I want to create now that I have completed the essay?
= Important solutions mentioned in essay 
1. Importance of campaigns for women and girls in sport and fitness
2. Increase in Marketing and Promotion towards women's sport 

I could...
= Create outcomes that promote fitness/sport for women, which could be part of helping create visual change 
    (t-shirts, posters, informative zine, badges, sport kit merchandise etc.)
= What would girls/women want in a product in which these values could be presented? 

SPORT MERCHANDISE 

- Flag/ Towel 
- Scarf
- Bag (canvas) 
- Bottle 
- Key Chain/ Fridge Magnet 
- Mug 

= Need to do this primary research = ask women who engage in sport and fitness to see what they would like to get them involved 

= or maybe it's more about engaging with those who wouldn't get involved in sports easily without this push in positivity and confidence

= With the time frame I have to be realistic 

= Wouldn't be able to make a huge change with young girls and women in encouraging them to be more active and get into sports with things such as key chains 

= But it could add to the confidence of women that already play and contribute overall to this female positive sport aesthetic 

= Could a package be created involving a range of items to promote this?

= Could this package be linked to a womens sporting event coming up as a form of celebration and cause for purchase and engagement with the target audience? 

9 May: Football - Women's FA Cup final at Wembley

Women’s Twenty20 World Cup, 21 February – 8 March, Australia