PEER CRIT CHANGES

RESEARCH - HOW DOES DESIGN COME INTO HEGEMONIC MASCULINITY?

https://www.idec.org/files/2007IDECProceedings.pdf#page=241

Sexism, Femininity and the Language of Interior Design - Carl Matthews and Caroline Hill

https://www.jstor.org/stable/1511480?seq=1

Made in Patriarchy: Toward a Feminist Analysis of Women and Design

Cheryl Buckley

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CRIT 
- Podcast?
- How does design perpetuate it?
- Exhibit work that enforces the hegemonic masculinity of advertisement (subvert them - photography where the women dominates rather than the men) 

EXAMPLES OF SEXISM 
- Plays where women and men swap gender role characters but stick to the stereotypes
- Kids Books 
- NIKE advert for women's world cup = publication packs with posters 
- Food packaging = Yorkies, 'girl' pens 

- Sport 
- Playful outcome that takes the piss 
- Subvert how sport adverts appeal to men into sport 
- Could be a video presented in a fine art way 

EXAMPLES OF SEXIST DESIGN IN SPORT 
- Match Attack Cards 

SPORTS THAT PROMOTE EQUALITY 
- KINBALL 
- KORFBALL 
- Olympics Branding (very neutral)