Re-Brief

ITS NICE THAT - makings of a man 

= life drawing session held to encourage discussion and community on being a man 
= what is masculinity? 

= should I hold a focus group discussion with men from different backgrounds on what they think about being men?
= would encouraging this discussion be a direction for the physical outcome?
= branding of an event where men celebrate masculinity in a healthy, positive way
= how can I help encourage these perspectives? Create a website men can visit to encourage discussion? General social media presence? 
= BEING A MAN  
= Ask the group what do they think would help them feel better about the topic? 
= If the product is about helping men then perhaps the essay should have a focus on how men can be helped? What are the solutions? 
= How can design be used to achieve this solution? 

----------------------------------

Deconstructing hegemonic masculinity; what are the solutions and how can design be used to achieve these? 

1. Intro 

2. What is hegemonic masculinity?
a. definition 
b. different p.o.v.
c. effects on society
    (I) effect on straight men 
    (ii) effect on women 
    (iii) effect on gay men 

3. What are the solutions?  

4. The use of design in achieving these? 
= case studies
= what are they tackling, is there a similar approach?
= is it campaigns? 

FEEDBACK:
- focus down on mental health? 
- no design on how men act affect each other 
- if there's only design on mental health campaigns, maybe there should be a focus on something not well represented 

#me too campaign 
consent campaigns = awful graphic design 
isn't that much discussion about masculinity 
always films and videos, never immersive, across different forms of media 
flaws in advertising is depersonalised, has to hit a wide audience, maybe something local in Leeds? 

Leeds based statistics? 
Campaign that covers starting the conversation about hegemonic masculinity and its effect on everyone targeted towards students in Leeds (19-25) 
Posters and digital outcomes that people will at least look at and think about. And then an event or safe space for people to come and discuss the issues = talk panel?

Make sure the place and types of discussions are 
Safe Space

NEXT STEP:
- wide reading of solutions 
- what campaigns do this already, what age groups do they do it with? 
- remember that people here in art uni will be more open minded
- what schemes deal with teaching toxic masculinity in schools or students? 
- more design example research (eg. educational campaigns) 



EXAMPLES OF HEGEMONIC MASCULINITY CAMPAIGNS:
= gilette = celebrated by many for pointing out the stereotypical acts of 'toxicity' such as "boys will be boys", sexual harassment and violence. 
= criticised by some: Journalist Piers Morgan, for example, fumed: “What Gillette is now saying, everything we told you to be, men, for the last 30 years is evil. I think it’s repulsive … the implication we all have something to apologise for? Shut up, Gillette.”

http://theconversation.com/the-real-problem-with-toxic-masculinity-is-that-it-assumes-there-is-only-one-way-of-being-a-man-110305

= Pixar animation depicting how women, represented by a pink ball of wool character, are treated and marginalised in corporate offices. 

Brief title / working title

Deconstructing hegemonic masculinity; what are the solutions and how can design be used to achieve these?

Rationale: Project description and purpose. What is the problem? How are you proposing to engage with it?

Open discussion about being masculine and what it is to be a man is central to helping reduce the problem. Creating a campaign for more conversation and education around the topic.

What type of graphic design solution is being proposed? Outputs?

Branding this campaign and creating a space for an event that will celebrate the launch and topic. Emphasis on involving everyone as target audience.

References. What other real world examples exist? Industry / design context.

Makings of a Man – event

Target audience?

19-25 year old students in Leeds.

Research activities?

what campaigns do this already, what age groups do they do it with?  - remember that people here in art uni will be more open minded - what schemes deal with teaching toxic masculinity in schools or students?  - more design example research (eg. educational campaigns)

Suggest 3 initial ideas / solutions

Format/Production Considerations. Techniques, processes, materials, events, campaigns etc.