= What is a flag? Why is it an appropriate direction for this brief?
The colours and symbols of each flag convey the ideas/ambitions/values of the country or organization. The flag is a sacred item that holds great significance.
= Unlike sport affiliated items eg. water bottle, a flag holds importance for what it represents to people. if utilised properly (eg. put up around different places, which could then lead the viewer to a website or online mini campaign/info around the event coming up) it can get more attention than other outputs
= As a flag is also able to move in the window and is a flexible fabric, this reflects the movement in sport
PEER FEEDBACK
Q In creating excitement for womens sport to come back, should I create a design for a specific sport or womens sport overall
A Consider the Olympics, as that will inevitably happen at some point. If not think about a specific sport which suffers under a greater amount of hegemonic masculinity.
Q Utilising the Olympic rings in the design may make it more difficult.
A You wouldn't have to use the logos. Just make it your audience
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Designers and artists created flags that represent their own 'micro-nation'
> “Endless school shootings, police brutality, abuse of power… the list can go on forever. As adults, we might understand where it’s coming from. But I always find myself absolutely dumbfounded by these horrible and unnecessary actions, asking myself the simple naive question:
> “Why can’t we just be nice?”. Being nice, from my perspective, could be applied to anything. My flag represents the idea of forgiveness and starting over. A second chance. A new page in the people’s history.”
> “My Island is about community: holding up the values of looking in one direction, working together, helping each other, and connecting.”
> “My flag represents a utopian Island whose society is focused on the progression of the whole rather than the individual. Through unionisation, collaboration and collective participation, they work towards a common goal.
> “Every individual is represented through their own unique ‘patch’ on the flag; providing a crucial part to the islands overall identity. Upon joining the Island, every individual is given the chance to design their own ‘patch’ using the toolset of shapes and colours provided. The patches not only contribute to the Island’s flag but also provide every member of society with their own unique Island identity.”
> All of these present a colourful positive attitude towards the idea of their own imagined nation
> How can power and strength also be shown through the design?
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Thonik and Pieke Bergmans create flags based on Brazilian architecture for design biennial
> Simple designs
> Literally taken forms from chosen area and translated these onto the flags
> The photography is the powerful communicator of this project, without them, the flags could have little purpose to viewers if viewed apart from the architecture
> Importance of photography with more simple flags
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Very Literal Message Flag
> Björn Karnebogen proposes alternative Olympics logo in light of Russian doping scandal
> Tongue-In-Cheek design
> Simple, Graphic, Message is quickly and effectively communicated
> Focus is on this message rather than a fun or playful design
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45 designers create flags to "celebrate the independent spirit of Bankside" at London Design Festival
> Range of styles
> Lots of different flags = What if I created a range of flags for different womens sports in the Olympics? The Olympics will definitely happen in the future, and so this is an event that can be celebrated once the corona virus situation dissipates
> Different aesthetics makes it more interesting and could reflect each sport to its own
> Could I involve other people? Ask them what main things they like about each sport and use this research to translate it into the aesthetic for each flag
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CENTRAL THEMES IN SPORT
1. Competition
2. Athleticism/Power/Strength = DESIGN translation = Bold, strong forms.
3. Skill
4. Entertainment for viewers and Enjoyment for players = DESIGN translation = Bright, vivid, fun, playful
5. Sport is governed by rules or customs = DESIGN translation = bold, a sense of structure
WHICH GAME IS THE FOCUS?
- Games cancelled by corona virus
- Should I pretend that this hasn't happened and produce a design that would celebrate and publicise a game that was going to happen?
- Doesn't feel right to do this
- For there to be a real impact, the real situation should be taken into account
- Perhaps the flag celebrates the return of womens sport once the situation normalises?
- This can get people excited for its return
- The boredom of corona virus also means this will be well anticipated and gather more attention as people look for pointers on sport season returning
- Should the flag be for all women's sport then or a specific sport?
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WHICH OLYMPIC SPORTS SUFFER FROM MORE HEGEMONIC MASCULINITY?
Gender differences[edit]
Athletics[edit]
In combined events at the Olympics, women compete in the seven-event heptathlon but men compete in three more events in the decathlon.[94] A women's pentathlon was held from 1964 to 1980, before being expanded to the heptathlon.
In sprint hurdles at the Olympics, men compete in the 110 metres hurdles, while women cover 100 metres.[94] Women ran 80 metres up to the 1968 Olympics; this was extended to 100 metres in 1961, albeit on a trial basis, the new distance of 100 metres became official in 1969. No date has been given for the addition of the 10 metres.[94] Both men and women clear a total of ten hurdles during the races and both genders take three steps between the hurdles at elite level.[95] Any amendment to the women's distance to match the men's would impact either the athlete technique or number of hurdles in the event, or result in the exclusion of women with shorter strides.
Historically, women competed over 3000 metres until this was matched to the men's 5000 metres event in 1996. Similarly, women competed in a 10 kilometres race walk in 1992 and 1996 before this was changed to the standard men's distance of 20 km. The expansion of the women's athletics programme to match the men's was a slow one. Triple jump was added in 1996, hammer throw and pole vault in 2000, and steeplechase in 2008. The sole difference remaining is the men-only 50 kilometres race walk event.[96] While the inclusion of a women's 50 km event has been advocated, proposals have also been mooted to remove the men's event entirely from the Olympics.[97][98]
Boxing[edit]
At the summer Olympics, men's boxing competitions take place over three three-minute rounds and women's over four rounds of two minutes each.[99] Women also compete in three weight categories against 10 for men.[94]
Canoeing[edit]
Canoeing excludes women at the Olympics for both the sprint and slalom disciplines.[100] These events will be contested at the next Olympic Games in Tokyo in 2020.[101]
Shooting[edit]
Women are excluded from the 25 metres rapid fire pistol, the 50 metres pistol and the 50 metres rifle prone events.[102] Men are excluded from the 25 metres pistol event.[102] From 1996 to 2004, women participated in the double trap competition. The women's event was taken off the Olympic program after the 2004 Summer Olympics.[103] Final shooting for women was discontinued in international competition as a result.
Road cycling[edit]
Since 1984, when women’s cycling events were introduced, the women's road race has been 140 kilometres to the men's 250 kilometres. The time trials are 29 kilometres and 44 kilometres respectively. Each country is limited to sending five men and four women to the Summer Games.[94]
Tennis[edit]
In common with the Grand Slams women compete in three set matches at the Olympics as opposed to five sets for men.[94]
Soccer[edit]
In Olympic soccer, there is no age restriction for women, whereas the men's teams field under 23 teams with a maximum of three over aged players.[104]
It wasn't till 2016 that women competed in rugby in the Olympics!!
"Some will admire the grace and skill of women’s rugby better than the grunt and punt of the men’s sport." - Katy Guest - Telegraph
CONCLUSION:
= Olympics will happen = Loved by everyone = Will gain attention
= Different flags instead of one could be interesting but may be too much work = Refine it down to two or three flags for different events that suffer from more hegemonic masculinity eg. Rugby, Tennis, Canoeing
= Target audience needs to be both men and women = gender netrual design = doesn't need to be extremely women based design but important comments on women in OLympics and it being normal should be communicated
INITIAL IDEAS:
1. ILLUSTRATIVE STYLE
2. SIMPLE FORMS AND SHAPES (PAIRED WITH PHOTOGRAPHY)
3. COLLAGE, BITMAP, PHOTOGRAPHY (RISOGRAPH AESTHETIC)
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